Page rank is all about the number of links between your website and other relevant websites. Google is actually interested in links between individual pages of a site rather then just a domain.
The page rank of a web page can be seen in the Google page rank bar on the Google Toolbar. It actually takes 10 links to reach PR1, and then a lot more to reach 2 and up. That’s not it, because it also depends on the Page Rank of the page that will be linking to your page. Nobody knows the exact formula Google uses to determine your page rank, but there are ways to improve your rank and thus build your business through more traffic to your site.
Try out these five Google tips to help get more traffic to your website:
1.How can you increase your Google page rank? By increasing the amount of relevant websites that link back to yours. Keep in mind that the links do not need to be specific to your site, but to your specific pages. This is why it’s called page rank.
TIP: Avoid using link farms or Free For All (FFA) pages!
2. Use keyphrases and not keywords. Keywords are not specific enough anymore to help you rank well in Google due to the large number of websites competing for traffic. Avoid wasting your time optimizing your pages using keywords only. By using specific keyphrases where there is less competition you have a much better chance to rank well in Google and to also improve the quality of your websites traffic.
3. Google likes to see a lot of copy on your web pages. The copy text should contain your keyphrases, but should also be informative and helpful. Why would someone visit your website if you just list your keyphrases? The content of your website should encourage your visitors to laugh, think, get upset, and stay informed. But most importantly should bring them back for more.
TIP: Interesting, informative copy is much more attractive to Google then useless nonsense.
4. The easiest way to find quality backlinks for your site is by installing the free Google Toolbar. With it you can find out the Page Rank (PR) and backlinks for any site you visit and then easily determine if it is worth the time and effort to link to that site.
5. Choose a short catchy domain name. If possible, find a keyword for your domain, one that people will remember and that is easy to type into Google or a browser to find what they’re looking for on the Internet.
We are talking about putting in some time and effort, but if you want it bad enough then you have to pay the price. Those who take the time to optimize their pages for Google and achieve a high page rank are the ones with all the traffic.
Copyright 2008 Joe Rispoli
Is Google Page Rank Still Relevant?
What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance.
If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.
Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.
The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo.
It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.
I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.
Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.